Welcome to ValuesCrafting

Craft a Values-Driven Life and Workplace: Practical Strategies to Drive Meaningful Change

You know your values—now use them to create the life, culture, and workplace you envision. At ValuesCrafting, we believe aligning your actions with deeply held values is the foundation of meaningful success.

Whether you're an HR leader, manager, or individual seeking personal growth, we provide practical strategies to help you implement your values daily.

Align Your Actions With What Matters Most

A wealth of information about values exists, but little concrete advice on applying them to real-life situations—whether at work, at home, or in your community.

Translating values into daily actions is challenging, especially when competing demands sometimes clash with them.

It's even harder when you guide others in demonstrating values; you need practical resources and examples to show how values-based actions look in every day and demanding situations.

For example, telling managers to trust their employees isn’t enough. They need to see what trust looks like in practice with concrete examples you can share.

In another example, employee empowerment is not something you "give" or “do” to people. It’s about equipping them with the authority, confidence, and knowledge to think, act, and make decisions autonomously. Empowerment means feeling in control of your work and your future.

ValuesCrafting will show you how.

Why I Started ValuesCrafting

I created ValuesCrafting to close the gap between defining values and living them. My goal is to give you the insights and support necessary to bring your core values to life, especially when guiding others.

And believe me, I get it. After decades of working with individuals, managers, and teams, I've seen how aligning actions with values creates real fulfillment and measurable success at work and home.

Living your values isn't always easy—it takes effort, reflection, and sometimes difficult choices. But when you base your actions on what truly matters to you, the rewards are worth it.

My Promise to You

I'll share practical insights drawn from my experiences as a business owner, HR professional, and consultant each week.

These aren't abstract ideas—they're actionable strategies I've seen work for hundreds of clients and at TechSmith, my own employee-owned company.

Together, we'll explore ways to meaningfully bring your values to life and make a difference for you, your team, and the people who matter most.

A client once told me, "If I had known that what you recommended for my MSU department was already working at TechSmith, I would have tried harder. Two of my closest friends work at TechSmith and rave about your values-based culture."

Learn more about my background and experience and how they might benefit you as you seek to craft your environment.

What Others Are Saying

From Employees:

"I watched the culture video by Susan and Bill this morning and I was moved to tears. I've spent my entire adult life as a part of TechSmith and this was a beautiful reminder of why." – Employee Co-Owner.

"I am in awe of the priority and respect you constantly show your employees. This was my first experience in an organization driven by admirable principles—and I must say that I have been forever changed for the better." – Employee Co-Owner.

"Your management training taught me not just how to be a better manager, but how to be a better man. I am humbled and grateful for your training that helped me improve my communication and relationships with my wife and my children." – Employee Co-Owner.

.From Colleagues:

"Susan is a seasoned professional who provides expert advice on HR and management. Her expertise has assisted hundreds of clients. Susan is a terrific resource for any organization seeking cutting-edge insight on HR and management issues." – Colleague.

"Susan is often recognized as the web's premier human resources expert because of her work at About.com. She is a treasure trove of knowledge on HR, an incredible writer, and a community leader." – Colleague.

What You'll Find at ValuesCrafting

ValuesCrafting isn't just about understanding values like integrity or empathy—it’s about giving you the tools and strategies to live your values daily.

Whether you're seeking personal growth or guiding others, this newsletter offers practical tips, actionable strategies, and real-life examples of people who've successfully brought their values to life and shaped their culture and environment.

Each issue offers curated insights and proven recommendations, helping you integrate your values into your career and personal life. With every newsletter, you'll take another step toward living more authentically and purposefully.

Subscribe to ValuesCrafting

ValuesCrafting is a reader-supported publication. By subscribing, you'll access strategies that help you craft meaningful, values-based work and home environments for personal growth or for guiding others.

Your support is invaluable and helps keep ValuesCrafting thriving. As a thank-you to our earliest subscribers, you’ll continue to enjoy free access to all content—forever.

If you found this information helpful, please share it with a friend or colleague who’d benefit from it. By sharing, you can help more people align their actions with what matters most.

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Use your values to shape the life, culture, and workplace you envision. HR expert and business owner Susan Heathfield shares proven strategies refined with clients and her employee-owned company, TechSmith. Weekly insights create meaningful success.

People

You know your values—craft your life and workplace culture to reflect them. I’m Susan Heathfield, an HR expert and business owner. Using proven strategies from clients and my employee-owned company, TechSmith, I’ll help you align actions with values.